Dr. Jyoti Vohra

Assistant Professor

Dr. Jyoti Vohra did her Masters degree in Commerce from DAV College Amritsar and Doctorate in Commerce from Guru Nanak Dev University, Amritsar on the topic Food Promotion to Children: A Study of Parental Perception and Mediation. She has 9 years of teaching experience.

9 Years in Teaching

B.Com., M.Com., PGDIM & PGDCA, DIM, Ph.D.

Publication Details

Books Published:

  1. Impact of Food Promotions on Children (2016): Lap Lambert Academic Publishing, Germany, ISBN No: 978-3-659-92976-2.

Paper Published:

  1. Use of Core Indian Family Values in TV Advertisements in conference proceeding book on ‘SEMEH-2019’ issued by Khalsa College Amritsar, pp. 372-378, 2019.

  2. Increasing Incidence of Farmers’ Suicides in Punjab, International Journal of Exclusive Management Research, Vol. 8, pp.120-123, 2018.

  3. Social Responsibility of Food Marketers towards Young Consumers in conference proceeding book on ‘Social Sector Development through Social Inclusion’ issued by Khalsa College Amritsar, pp. 147-152, 2018.

  4. Mealtime preferences among Indian Families, Asian Man (The)—An International Journal, 11, pp. 132-139, 2017.

  5. Role of Children in Retail Food Purchases, Business Analyst, Vol. 37, pp. 161-178, 2017.

  6. Methods of Marketing Foods to Young Consumers in conference proceeding book on ‘Global Contemporary Issues in Business and Management Challenges Ahead’ issued by Sikh National College, Banga, Punjab, pp. 93-102, 2017.

  7. A Transition from Traditional to Social Media-Uses and Gratifications, Lingaya’s Lalita Devi Journal of Professional Studies, Vol. 6, pp. 19-22, 2016.

  8. How mothers use feeding practices with children?—Assessing CFPQ in Indian Settings, Journal of Children Services (An Emerald Group Publication), 11, pp. 283-299, 2016.

  9. Understanding Dimensionality of Children’s Food Shopping Behaviour in Retail Stores, British Food Journal (An Emerald Group Publication), 118, pp. 450-463, 2016.

  10. Logit Modeling of Food Shopping Behaviour of Children in Retail Stores, Management Research Reviews (An Emerald Group Publication), 38, pp. 840-854, 2015.

  11. Advertising Foods to Indian Children: What is the Appeal?, Young Consumers: Insight and Ideas for Responsible Marketers (An Emerald Group Publication), 32, pp. 630-645, 2014.

  12. Targeting the Young Food Consumer, Marketing Intelligence and Planning (An Emerald Group Publication), 15, pp. 178-192, 2014.

  13. Preference for Promotional Strategies Directed at Children: An Empirical Investigation, Pacific Business Review International, 5, pp. 32-40, 2013.

  14. Appealing to Indian Children to Advertise Foods: What is its Nature? in conference proceeding book on Beyond Norms Management for Excellence issued by IMT Ghaziabad, pp. 40-50, 2013.

  15. Protecting the Rights of Children to a Fair Commercial World: An Evaluation of Self-Regulatory Codes in India in conference proceeding book on Reflection 2012 issued by Prem Chand Markanda SD College for Women, Jalandhar, pp. 145-149, 2013.